TT coverage attracts almost 30 million viewers

Almost 30 million people viewed television and online coverage of the 2016 TT races.

According to a media research and analysis company, the TV audience grew by over 700,000 compared with 2015 - a rise of 2.4%.

Footage of the races was shown in 83 countries, with European markets making up 51% of the viewers.

ITV4's coverage in the UK had a total audience of 12.1m, while almost three million watched the broadcasts in the USA.

Meanwhile, online articles published about TT grew by 28%, and the official Isle of Man TT YouTube channel recorded over 8 million views.