Manx food label launched

A food label to help shoppers identify Manx produce has been launched.

The Government's Food Matters initiative introduced the food provenance label at an event attended by representatives from the food, drink and hospitality sectors.

It's hoped the label, which features the Three Legs of Mann symbol, will encourage shoppers to support the Manx economy by buying locally grown and produced goods.

Producers interested in including the logo on their packaging can apply through the Isle of Man Food and Drink website.