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IOM Meats celebrate Tesco collaboration with in-store chef

Thu, 14 Nov 2019

Isle of Man Meats has announced a major partnership with Tesco which will see locally produced meat on the shelves at the Douglas store from today.

To celebrate the launch a chef will be at the Douglas store today from 1.30pm to 3.30pm to cook Manx lamb and beef.

Shoppers looking for Isle of Man Meats products will see ‘Make Sure It’s Manx’ signage and branding in the meat aisle. 

Chief Minister Howard Quayle MHK said: 'The food retail industry on the Island is worth in excess of £160million per year, with supermarkets accounting for over 80% of this. A key aim of the Isle of Man Government’s Food Matters strategy is to enhance the market share through local partnerships between producers and retailers, growing the industry.

'This collaboration between the farming community, Isle of Man Meats and Tesco, a global retailer with a wide consumer reach, is a major achievement which builds our Island’s food security and sustainability. The public are increasingly looking to make ethical choices, for example local food with fewer food miles, a smaller carbon footprint and a longer shelf life. Being able to buy quality Manx produced meat from all the Island’s supermarkets, including Tesco, provides the public with more opportunities to support the local economy.'

 

 

 

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